Advertising Guidelines

Coastal Spotlight Media exists to connect trusted local businesses with the communities they serve. To maintain the quality, credibility, and effectiveness of our Spotlight Mailers, all advertising is subject to the following guidelines.

Eligible Businesses

We feature locally owned and locally operated businesses that serve the communities within each Spotlight market. Preference is given to businesses with an established presence or a clear commitment to the local area.

Content Standards

All advertisements must be clear, accurate, and professional. Advertisers are responsible for ensuring that all claims, offers, pricing, and contact information are truthful and current at the time of publication.

We reserve the right to request edits or clarification if content is misleading, unclear, or does not align with the tone of the publication.

Prohibited Content

Coastal Spotlight Media does not accept advertising that includes:

  • False or misleading claims

  • Offensive, discriminatory, or inflammatory content

  • Illegal products or services

  • Adult content or sexually explicit material

  • Political or religious advocacy

  • Content that could damage community trust or reflect poorly on the publication

Design and Creative Guidelines

Advertisements should be visually clear and legible at print size. While advertisers may provide finished artwork, Coastal Spotlight Media reserves the right to make minor adjustments to ensure consistency, readability, and print quality.

Design assistance may be available for advertisers who need help preparing artwork.

Placement and Exclusivity

Each Spotlight Mailer is carefully curated to feature a limited number of advertisers. This helps prevent overcrowding and ensures that each business receives meaningful visibility. Category exclusivity may be offered in certain cases but is not guaranteed unless explicitly stated.

Approval and Final Acceptance

All advertisements are subject to review and approval prior to publication. Coastal Spotlight Media reserves the right to decline or remove any advertisement that does not meet these guidelines or align with our standards, even after initial approval.

Our Commitment

We believe effective local marketing is built on trust, relevance, and community connection. These guidelines exist to protect advertisers, readers, and the integrity of each Spotlight Mailer.

If you have questions about advertising eligibility or content requirements, we are always happy to help.

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